Posts tagged as: influencer video

Influencer Video: Amazon Video Shorts Distribution

/ March 18, 2016

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a product before making a purchase. So it shouldn’t come as much of a shock to see many retailers looking to provideRead more

Millennial’s Consumer Behavior Changing the Retail Environment

/ January 29, 2016

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The daily and arguably, excessive use of technology and screen time by millennials has driven companies to use this to their advantage or at least, they shouldRead more

Influencer Video in 2016

/ January 15, 2016

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick Favorites If you add up the “networks” managed by all of the MCNs, influencer marketplaces, sampling companies (who are all talking about and courting influencers)Read more

Is the cloud moving from a digital locker to a digital workspace?

/ November 26, 2015

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, approval workflows, syndicating to disparate locations and then tracking all of that is a massively complex, CPU and storage intensive, business. And as fast asRead more

What Role Will Video Play This Black Friday

/ November 26, 2015

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely a shopper is to convert. Historically, brands have been focused on developing flat content in the form of keyword optimized copy to help drive searchRead more