Posts tagged as: black friday

eCommerce Video Enhancements on Walmart

/ November 23, 2016

Holiday eccommerce retail sales are expected to increase by 17% this year.  What role will video play and influencer play?  Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the list.  In recent page updates, video has been presented above pack shots and product images. Read more

What Role Will Video Play This Black Friday

/ November 26, 2015

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely a shopper is to convert. Historically, brands have been focused on developing flat content in the form of keyword optimized copy to help drive searchRead more