Influencer Video By The Numbers: Stats You Need to Know

/ September 9, 2015

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats that helps outline the significance influencer video has today, how powerful it can be for brands, and what benefits it provides.

So why is influencer video such an important tool for brands to market their products? We’ll let the numbers speak for themselves…

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Featured gen.video Influencer: Arianna Jonae

/ September 8, 2015

Welcome to gen.video’s third installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests as well as products from the brands they love.

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The Anatomy of an Influencer Video

/ August 20, 2015

With the holidays just around the corner, we wanted to look back at a recent video from one of our creators that truly speaks to the power of influencer video – timely, engaging, helpful, and optimized for eCommerce, this video crystalizes why influencer video is such a great tool for brands.

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3 Types of Influencer Video For eCommerce

/ August 13, 2015

Has your brand been pushing to incorporate influencer video as not only a source of marketing assets, but content to impact eCommerce? Many are, but few fully understand the best ways to leverage the great benefits of influencer video for increased sales. While it may seem confusing and overwhelming, there are three basic types of influencer video that a brand can utilize that will help them build a solid strategy for eCommerce.

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FEATURED GEN.VIDEO INFLUENCER: RIZKNOWS

/ August 7, 2015

Welcome to gen.video’s second installment of our Featured Influencer blog series! Every other week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests as well as products from the brands they love.
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Influencer Video: Subscribers Vs. Views

/ July 31, 2015

You know what they say about opinions, right? As you know, everybody's got one and they all stink. In the world of influencer video, there is one topic that elicits quite a bit of opinion sharing, and a little controversy too. I, of course, am speaking about what metric to look at when choosing an influencer for your brand.

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Reflections on VidCon: Creators Are the Heartbeat of Your Brand

/ July 27, 2015

Here are just a few of the impressive stats laid out by Susan Wojcicki, the CEO of YouTube at the 6th annual VidCon:

  • Teens watched 16% less television than they did last year.
  • Eight of the top ten popular stars on digital are YouTubers.
  • The number of video influencers making six-figures is up by more than 50% from last year.

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Featured gen.video Influencer: GetGlammedUp

/ July 24, 2015

Welcome to gen.video’s first installment of our Featured Influencer blog series! Every week we will be featuring talent from the gen.video community of creators who are using video to engage with their own communities and followings about their favorite interests as well as products from the brands they love.

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