Marketing Match Making

/ January 22, 2016

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match isn’t exclusive to the dating industry though. The match making that I am talking about today is between brands and online influencers. Finding the right individual and personality to properly represent your brand can be overwhelming and intimidating but when done strategically it can have a major impact on the bottom line. Read more

Influencer Video in 2016

/ January 15, 2016

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the community.

Influencers Start to Pick Favorites

If you add up the “networks” managed by all of the MCNs, influencer marketplaces, sampling companies (who are all talking about and courting influencers) you might think that every man, woman and child in America has a YouTube channel with 10,000 followers. That’s of course not true. Real influencers are much rarer (YOU are special!) than the world is being led to believe and the reality is that there is tremendous – at times laughable – overlap between the networks.

Read more

YouTubers Driving Holiday Purchase Intent

/ December 7, 2015

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if it is better to start stringing lights from the bottom or top of the tree, to find holiday music to listen to while the family decorates the home for the holiday, and simple recipes for Christmas Dinner. Many others flock to YouTube to hear from those they trust about the best gifts for loved ones.

Brands that want to capitalize on the impact influencer marketing can have to drive holiday sales will most certainly be associating their products with YouTubers.

Read more

Retail Video Viewership Soars – Product Reviews, How-tos lead the way

/ November 30, 2015

So you’ve been doing a little holiday shopping at work. Don’t lie, we’ve all done it – and what better day than today – it’s Cyber Monday! And this year we’ve got the viewership data to prove it! Online shopping and product research can be done virtually anywhere thanks to the advancements in smart phones and abundance of product related videos available on the web. In part two of our 5 part blog series, takes a look at some of the latest video related ecommerce trends leading into the busiest shopping season of the year.

With retailers placing emphasis on the ease of discovery of video content, it should be no surprise to see shoppers take to the ‘screen’ while shopping. From product reviews to how-to videos to gift giving ideas, retailers of all shapes and sizes look to provide a richer experience for shoppers looking to avoid the hectic lines of the traditional brick and mortar shops.

Read more

Is the cloud moving from a digital locker to a digital workspace?

/ November 26, 2015

At, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, approval workflows, syndicating to disparate locations and then tracking all of that is a massively complex, CPU and storage intensive, business. And as fast as we can innovate, the files keep getting bigger and the syndication activities more complex.

Read more

What Role Will Video Play This Black Friday

/ November 26, 2015

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely a shopper is to convert. Historically, brands have been focused on developing flat content in the form of keyword optimized copy to help drive search visibility and images. Video has become equally, if not more important, to consider for brands looking to edge out their competition this holiday season.

Over the next two weeks, will take a deeper look at some of the latest video related ecommerce trends leading into the busiest shopping season of the year…in this 5 part blog series. Read more

Why are people seeing Red with YouTube's Recent Subscription Announcement?

/ October 23, 2015

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal

There are many different types of creators leveraging YouTube as a platform to host, stream, distribute and monetize their content. It is important to not generalize the experience and look at it from both the creator and the YouTube viewer’s perspective to really get to the heart of the issue… if it even is an issue. As stated, there are many reasons for why creators leverage YouTube. Two jump out as the main user types that are supposedly getting a raw deal by the ‘do no evil’ company.   Let’s take a look.

Read more

Back to the Future of Advertising

/ October 21, 2015

Great Scott!

Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do something about their kids!

I’m Sergio Vargas, the newest Product Manager here at and I’m a HUGE Back to the Future fan.  Just last weekend I watched the first movie at Radio City Music Hall with a live symphony to play the score along with the movie.  Watching it got me thinking about brands and how they were used in the movies.

First and foremost is the DeLorean.  You can’t begin to talk about these movies without thinking about the time machine.  I’m 32, so I wasn’t really around when the car came out and started receiving all the bad reviews. All I know is that because of Back to the Future, I would totes buy one if give the chance and money. Read more

How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

/ October 16, 2015

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM continues to play in the shopper journey continues to evolve and with the growing influencer of YouTube content creators, it is no surprise that influencer video played a role in this year’s event.

Read more

Moms research on youTube before they buy

Moms are using YouTube more than ever and brands are starting to take notice.

/ October 8, 2015

I think we can all agree that being a mom can be a full time job riddled with what can seem like life-altering decisions: How to potty train? What stroller is the safest? How do I address bullying? What do I need for my home? How should I be dressing? The center of all of these questions: How do I be the best mom I can be? Moms used to look to neighbors and family for advice on these tough decisions, but not anymore. Moms now have the advice, demonstrations, personal stories and everyday situations right at their fingertips – YouTube.

Read more