Posts in: Uncategorized

YouTubers Driving Holiday Purchase Intent

/ December 7, 2015

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if it is better to start stringing lights from the bottom or top of the tree, to find holiday musicRead more

Is the cloud moving from a digital locker to a digital workspace?

/ November 26, 2015

At, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, approval workflows, syndicating to disparate locations and then tracking all of that is a massively complex, CPU and storage intensive, business. And as fast asRead more

What Role Will Video Play This Black Friday

/ November 26, 2015

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely a shopper is to convert. Historically, brands have been focused on developing flat content in the form of keyword optimized copy to help drive searchRead more

Why are people seeing Red with YouTube's Recent Subscription Announcement?

/ October 23, 2015

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal There are many different types of creators leveraging YouTube as a platform to host, stream, distribute and monetize their content. It is important to not generalize the experience and look at it from both the creatorRead more

Back to the Future of Advertising

/ October 21, 2015

Great Scott! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do something about their kids! I’m Sergio Vargas, the newest Product Manager here at and I’m a HUGE BackRead more

How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

/ October 16, 2015

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM continues to play in the shopper journey continues to evolve and with the growing influencer of YouTube content creators, it is noRead more

Influencer Video By The Numbers: Stats You Need to Know

/ September 9, 2015

We could tell you about influencer video until we’re blue in the face, but nothing is more convincing than cold, hard, numbers. We wanted to put together a few stats that helps outline the significance influencer video has today, how powerful it can be for brands, and what benefits it provides. So why is influencerRead more