Posts in: Uncategorized

Last Presidential Debate of the 2016 Election

/ October 19, 2016

Tonight’s the night… the last presidential debate before the 2017 elections. Now we’re not going to get all political on this blog, but we did want to celebrate the spirit of democracy and have a little fun. And let’s be real, there is just so much good content to create! 1920 was the first yearRead more

“Deconstructing” Your Influencer Video Programs

/ February 8, 2016

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across email, social media and display, we’re also hearing that a larger piece of the budgeting pie is being allocated to Influencer Marketing. Consumers lookRead more

Is the cloud moving from a digital locker to a digital workspace?

/ November 26, 2015

At gen.video, we’re in the business of bringing brands and video influencers together to tell product stories in unique and compelling ways. Moving around massive videos files, editing the videos, approval workflows, syndicating to disparate locations and then tracking all of that is a massively complex, CPU and storage intensive, business. And as fast asRead more

How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

/ October 16, 2015

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM continues to play in the shopper journey continues to evolve and with the growing influencer of YouTube content creators, it is noRead more