Posts in: Uncategorized

eCommerce Video Enhancements on Walmart

/ November 23, 2016

Holiday eccommerce retail sales are expected to increase by 17% this year.  What role will video play and influencer play?  Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the list.  In recent page updates, video has been presented above pack shots and product images. Read more

Last Presidential Debate of the 2016 Election

/ October 19, 2016

Tonight’s the night… the last presidential debate before the 2017 elections. Now we’re not going to get all political on this blog, but we did want to celebrate the spirit of democracy and have a little fun. And let’s be real, there is just so much good content to create! With other antiretrovirals, reducing theRead more

Influencer Video: Amazon Video Shorts Distribution

/ March 18, 2016

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a product before making a purchase. So it shouldn’t come as much of a shock to see many retailers looking to provideRead more

Instagram Gives & Takes

/ February 11, 2016

We’ve all seen third party apps that let us check out our Instagram feeds. Some are pretty slick, like Flow, but they all have one piece of missing functionality. Where’s the ability to post a new picture or video?! It’s a logical question since users are already using services to manage their other social mediaRead more

“Deconstructing” Your Influencer Video Programs

/ February 8, 2016

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across email, social media and display, we’re also hearing that a larger piece of the budgeting pie is being allocated to Influencer Marketing. Consumers lookRead more

Millennial’s Consumer Behavior Changing the Retail Environment

/ January 29, 2016

As millennials approach and participate in their peak spending years, brands have needed to rethink their marketing strategy to fit the consumer behaviors of this digitally driven generation. The daily and arguably, excessive use of technology and screen time by millennials has driven companies to use this to their advantage or at least, they shouldRead more

Marketing Match Making

/ January 22, 2016

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match isn’t exclusive to the dating industry though. The match making that I am talking about today is between brands and online influencers. FindingRead more

Influencer Video in 2016

/ January 15, 2016

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick Favorites If you add up the “networks” managed by all of the MCNs, influencer marketplaces, sampling companies (who are all talking about and courting influencers)Read more

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