Posts in: Trends

“Deconstructing” Your Influencer Video Programs

/ February 8, 2016

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across email, social media and display, we’re also hearing that a larger piece of the budgeting pie is being allocated to Influencer Marketing. Consumers lookRead more

Influencer Video in 2016

/ January 15, 2016

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick Favorites If you add up the “networks” managed by all of the MCNs, influencer marketplaces, sampling companies (who are all talking about and courting influencers)Read more

Why are people seeing Red with YouTube’s Recent Subscription Announcement?

/ October 23, 2015

Opinions are flying over YouTube’s recent announcement to hide videos of creators who don’t sign its Red Subscription Deal There are many different types of creators leveraging YouTube as a platform to host, stream, distribute and monetize their content. It is important to not generalize the experience and look at it from both the creatorRead more

Back to the Future of Advertising

/ October 21, 2015

Great Scott! Its #BackToTheFutureDay. The day that’s been 30 years in the making, is finally here.  At 4:28 PST Marty McFly, The Doc and Jennifer will arrive in some made up city in California to do something about their kids! I’m Sergio Vargas, the newest Product Manager here at gen.video and I’m a HUGE BackRead more

How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

/ October 16, 2015

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM continues to play in the shopper journey continues to evolve and with the growing influencer of YouTube content creators, it is noRead more

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