Posts in: Influencer Marketing

Amazon earnings made easy with gen.video

/ April 28, 2016

As the premier platform connecting YouTube and Amazon, gen.video is always looking to add more value around our services with the large e-commerce sites. We’ve broadened our relationship by encouraging the use of both gen.video generated affiliate links for Amazon.com and the syndication of videos to the free to view area – Amazon Video Shorts. TakingRead more

“Deconstructing” Your Influencer Video Programs

/ February 8, 2016

Cha-ching! A recent survey revealed that 56% of brands are increasing their marketing budgets this year, and while the top initiatives for these brands will continue to focus on programs across email, social media and display, we’re also hearing that a larger piece of the budgeting pie is being allocated to Influencer Marketing. Consumers lookRead more

Marketing Match Making

/ January 22, 2016

The digital space is now saturated with dating services. Services that are matching people based on interests, sex, location, religion…the list goes on and on. The need to find the perfect match isn’t exclusive to the dating industry though. The match making that I am talking about today is between brands and online influencers. FindingRead more

Influencer Video in 2016

/ January 15, 2016

I posted some predictions for video in 2016 over on LinkedIn this morning. These are some excerpts I thought would be relevant for the gen.video community. Influencers Start to Pick Favorites If you add up the “networks” managed by all of the MCNs, influencer marketplaces, sampling companies (who are all talking about and courting influencers)Read more

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