Jessica Thorpe

eCommerce Video Enhancements on Walmart

/ November 23, 2016

Holiday eccommerce retail sales are expected to increase by 17% this year.  What role will video play and influencer play?  Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the list.  In recent page updates, video has been presented above pack shots and product images. Read more

YouTubers Driving Holiday Purchase Intent

/ December 7, 2015

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if it is better to start stringing lights from the bottom or top of the tree, to find holiday musicRead more

What Role Will Video Play This Black Friday

/ November 26, 2015

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely a shopper is to convert. Historically, brands have been focused on developing flat content in the form of keyword optimized copy to help drive searchRead more

How HP Leveraged Influencer Video to Target Different Buyer Segments – Shopper Marketing EXPO

/ October 16, 2015

Every year around this time, the Path to Purchase Institute hosts a 3 day event for the world’s largest gathering of shopper & retail marketing professionals. The role that social, mobile and WOM continues to play in the shopper journey continues to evolve and with the growing influencer of YouTube content creators, it is noRead more