Jessica Thorpe

eCommerce Video Enhancements on Walmart

/ November 23, 2016

Holiday eccommerce retail sales are expected to increase by 17% this year.  What role will video play and influencer play?  Walmart continues to enhance the shopping experience on their product pages and are placing video at the top of the list.  In recent page updates, video has been presented above pack shots and product images. Read more

Making Money on YouTube… Beyond the Sponsored Video

/ March 30, 2016

If you ask anyone who takes their YouTube channel seriously they will tell you that making compelling content that people want to watch is hard work. And for most, they are producing videos weekly at the same frequency or interval as a publisher. Except they don’t get paid a salary to play the role ofRead more

Influencer Video: Amazon Video Shorts Distribution

/ March 18, 2016

If you’re reading this blog, chances are you’ve watched a video or two of someone sharing their experience with a product. And for many, YouTube is the go-to destination to find information about a product before making a purchase. So it shouldn’t come as much of a shock to see many retailers looking to provideRead more

YouTubers Driving Holiday Purchase Intent

/ December 7, 2015

Even without trying, content creators on YouTube are having a bigger impact than they think as we approach the holidays. It’s a week into December and so far I’ve looked on YouTube to figure out if it is better to start stringing lights from the bottom or top of the tree, to find holiday musicRead more

What Role Will Video Play This Black Friday

/ November 26, 2015

There’s no surprise that retailers are pushing merchants (brands that sell goods on their ecommerce sites) to optimize product pages with enhanced content. The richer the experience, the more likely a shopper is to convert. Historically, brands have been focused on developing flat content in the form of keyword optimized copy to help drive searchRead more